Case Study

Client: Cricket Australia
Project: Cricket Outback Adventure

Summary:
Cricket Australia came to us needing a CD Rom for participants in the ‘MILO Have A Go’ program which was fun, engaging and educational for kids. It had to be desirable enough that kids would undertake the program just to get their hands on the CD Rom. Additionally, the CD Rom also had to provide important information for parents and program coordinators.

Required outcomes:

  • Encourage participation in the ‘MILO Have A Go’ program
  • Provide information on how to get involved in the program
  • Generate interest in cricket amongst the primary target audience

Target audience:

  • Primary: Participants in the ‘MILO Have A Go’ program (CD Rom included as part of the welcome package): age 6-10
  • Secondary: Parents and coordinators - provide information about how kids can join various programs, or how adults can get involved

Brief:

  • Create an environment, and related games, based on this year’s ‘Outback’ theme
  • Use of a lead character and supporting characters to guide users through the CD Rom
  • Must contain ‘exclusive’ elements that encourage children to enrol in the Have A Go program, and therefore receive the CD Rom
  • Provide information for parents and program coordinators
  • Recognise the generous support of MILO in the ‘Have A Go’ program

Content requirements:

  • Introduction leading to a navigation page via choice of the interactive environment
  • Games: Related to outback theme, with cricket flavor including an interactive multiple choice quiz
  • Funloads: Wallpapers, screen savers, colouring-in pages (print off), Crossword/word search (print off)
  • Competitions
  • Parents & coordinators: PDF resources, how to get involved/learn more, contact information
  • Milo (Sponsors): Outline their history with cricket, Milo recipes and Milo web link
  • Elite Players: Player profiles, Test and one-day squad
  • About the game: Formats (Test, one day, 20/20) and video skill lessons (Batting, bowling, fielding, wicketkeeping)

Process:

  • Half-day workshop with CA project team to convey project objectives and key requirements, flesh out the overall CD Rom concept, and determine the sections and main content elements
  • Project timeline presented to client – updated as the project evolved
  • Weekly meetings to discuss and approve concepts, and monitor the status of the project