New media
New media solutions are less focused on telling the customers what you have to offer, rather it's more about helping keep your customers connected and letting 'word-of-mouth' spread. At Kangaroo Media, we're all about helping you create 'Buzz' amongst your consumers by providing, easy-to-use formats and online apps.
If you're wondering the value of new media, web video and social networking solutions, the answer is all in the speed in which people connect:
Radio took 38 years to reach an audience of 50 million...
TV took 13 years
iPod - 3 years
Facebook - 9 months to reach an audience of 100 million
Apple Apps - 1 billion in 9 months
Successful social media companies act more like content providers than advertisers, so you have to keep track of trends, so you can provide the content your customers demand. Kangaroo Media provides all the apps, tools and analytics to stay on top of current trends, keeping you up to date with your customers and on top of the game!
If you're wondering the value of new media, web video and social networking solutions, the answer is all in the speed in which people connect:
Radio took 38 years to reach an audience of 50 million...
TV took 13 years
iPod - 3 years
Facebook - 9 months to reach an audience of 100 million
Apple Apps - 1 billion in 9 months
Successful social media companies act more like content providers than advertisers, so you have to keep track of trends, so you can provide the content your customers demand. Kangaroo Media provides all the apps, tools and analytics to stay on top of current trends, keeping you up to date with your customers and on top of the game!
Cloud computing
Brings together new technologies and apps to integrate them all EASILY so they all speak to each other. Kangaroo Media helps keep the My Local Beach community organised using it's expert knowledge in cloud computing techniques. It’s about getting everything to work together in the same cloud. This provides real time reporting and a safe place for the valuable knowledge gathered about local beaches across Australia.
What does Wikipedia have to say about new media?
From Wikipedia, the free encyclopedia
New Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions.
One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising.
Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks.
New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, and podcasts.
New Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions.
One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising.
Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks.
New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, and podcasts.
Crowd Accelerated Learning
Crowd Accelerated Learning is the new phenominon which has individuals learning from each other and together. Web videos are the greatest way to give access to the world and help them teach themselves, at their own pace. Check out the video over there to see what we're talking about.
